Everyone knows that they can count on Hilton Petaling Jaya (Hilton PJ) for good food and great events. And those experiences are turned into lasting memories, shared and linked with ease on Hilton PJ’s interactive and innovative blog, www.ZestPJ.com. This sterling effort in online marketing bagged them the Best Web 2.0 Mash Up Award in TravelMole 2010 Web Innovation Awards recently, beating other well known competitors such as Air New Zealand, on the 29th of April.

It’s certainly a deserving recognition as the website’s purpose has been served well. The team succeeded in ‘creating a hybrid website which integrates different applications and functions for visitors’ convenience,’ according to Hilton PJ’s General Manager, Chris Ehmann. These functions further complement its fresh and vibrant look. Functions include: posting feedbacks, rating and sharing of blog posts on all social networks, and linking of other websites which discuss dining experiences at the hotel. Making reservations has never been so quick and easy, with comprehensive online forms for all their dining outlets.

You can tell their marketing team is on track and keeping up with the times when they have an established presence on all the prominent social networks such as Facebook, Twitter, Lowyat.net and more. Just follow their trail to be in the know.

In the future, their blog posts will not only cover events and promotions, but also recipes, cooking video clips, discussion polls and online contests that will draw more users to this already attractive website.

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