Kamil Othman, vice-president of the Multimedia Development Corporation (MDeC), Creative Multimedia Department announced the 23 winners in four categories in the MSC Malaysia Intellectual Property Creators Challenge 2008 (IPCC 2008).

     He made the announcement in conjunction with the MSC Malaysia Creative Multimedia IP (intellectual property) Workshop. The teams which won in the Animation category are Roaring Tintoys for their Ghoul Smashing Quarter, Spooky Ace for Asian Ghost Club, Aerogram Committee for Aerogram, Alien Studio for Earth Fever and Flipsio Resources for Regu.

    The five winners in the Mobile Edutainment Content category are Mom-I for Mom-I: Designing Mobile Social Games for Expecting Mothers, Creative Box for Jawi Fun for their content So You Think You Know Music, ATTech Team for Mobile 3D Animated Pet and Electric Angels for Cool2Me Comic Chat. The three winners in the Computer Casual Games Design category are Easy Only Interactive for No Straight Roads, Gameplay Studio for Weetopia and Codetinker Studios for Mystery! Death by Solitaire.

     The 10 winners in the Digital Interactive Comic category are Pixel Popia for Paradox, Second Hand Lion Production for The Grimm Family, Vr Creative for Pak Pandir, Aramsham for 1511-Detik Kejatuhan Melaka, 1000tentacles Studio for Journey To The Under World, Pakatan ANak SOleh for The Redemption Of Si Tanggang – Destiny Is Not Set In Stone, Soul Rider Studio for Captain Mystery, Free Spinner for Semangat Gah-Sing, Milx & Mclelun Project for Lop and Daruma for Under The Same Sky.

     The winning teams in the Animation, Mobile Edutainment Content and Computer Casual Games Design categories will each receive a RM50,000 grant, while each winning team in the Digital Interactive Comic will receive RM20,000 and they have from six to 12 months to complete their project.
There have been a total of 74 winners, since the IPCC began in 2006.

     “Creating traditional content for radio and TV was very much a closed industry and MDeC realised that much local content had yet to be tapped,” said Kamil. “However, the information and communications technology (ICT) revolution has made it possible for people almost anywhere to create content.”

    Kamil added that the beauty of digital content is that it can be easily converted and adapted to play on for multiple types of platforms and that content creators, according to studies, can earn up to 70% of their total royalties from derivatives of their content, such as merchandise, while their initial content earns them about 30%.

    Meanwhile, Sejaya Productions which won in the Animation category in 2007 for Lord of Dragon has won six orders for its winning animation.
    “We were part of an MSC Malaysia delegation to sell products worldwide and received the six orders totaling US$300,000, which we will receive when we deliver the 26 episodes to our customers next year,” said Seyaja managing director, Ronnie Chan on the sidelines of the announcement.

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